Privacy Policy

Last updated: December 31, 2024

This Privacy Policy describes how DeFi Digs ("the Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit or make a purchase from defidigs.com (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time in order to reflect changes to our practices or for other operational, legal, or regulatory reasons. If we make changes, we will post the revised Privacy Policy on the Site and update the "Last updated" date.

How We Collect and Use Your Personal Information

We collect personal information about you from a variety of sources. The information that we collect varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to:

• Communicate with you
• Provide or improve the Services
• Comply with any applicable legal obligations
• Enforce any applicable terms of service
• Protect or defend the Services, our rights, and the rights of our users or others

What Personal Information We Collect

When we use the term "personal information", we are referring to information that identifies, relates to, describes, or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information We Collect Directly from You

Information that you directly submit to us through our Services may include:

• Contact details including your name, address, phone number, and email.
• Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number.
• Account information including your username, password, security questions, and other information used for account security purposes.
• Customer support information including the information you choose to include in communications with us, for example, when sending a message through the Services.

Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.

Information We Collect about Your Usage

We may also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies,...source information regarding your interaction with the Services

Information We Obtain from Third Parties

Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:

• Companies who support our Site and Services, such as Shopify.
• Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfill your orders and provide you with products or services you have requested.

When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. Also see the section below, Third Party Websites and Links.

How We Use Your Personal Information

• Providing Products and Services. We use your personal information to provide you with the Services, including to process your payments, fulfill your orders, to send notifications to you related to your account, purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, facilitate any returns and exchanges and other features and functionalities related to your account. We may also enhance your shopping experience by enabling Shopify to match your account with other Shopify services that you may choose to use. In this case, Shopify will process your information as set forth in its privacy policy 1.
• Marketing and Advertising. We may use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites. If you are an EEA resident, the legal basis for these data processing activities is our legitimate interest in selling our products, according to Art. 6 (1) (f) GDPR 2.
• Security and Fraud Prevention. We use your personal information to detect, investigate or take action regarding possible fraudulent, illegal or malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately. If you are an EEA resident, the legal basis for these data processing activities is our legitimate interest in keeping our website secure for you and other customers, according to Art. 6 (1) (f) GDPR 2.
• Communicating with You and Service Improvement. We use your personal information to provide you with customer support and improve our Services. This is in our legitimate interests in order to be responsive to you, to provide effective services to you, and to maintain our business relationship with you according to Art. 6 (1) (f) GDPR 2.
• Intellectual Property Rights. When you purchase a Pudgy Penguin NFT, you also own the intellectual property (IP) rights to that specific penguin. This means you can use it for your own projects, like printing it on merchandise or using it in marketing. Pudgy Toys is the first mass-market NFT intellectual property (IP) product licensed directly from its community.

Social Media and Marketing Ethics

We are committed to upholding the highest ethical standards when using social media to promote our business. This includes:

• Responsible Data Usage: We will always be transparent about how we use your data for marketing purposes and will obtain your consent before using your personal information for any marketing activities.
• Transparency in Advertising: We will clearly identify any sponsored content or advertisements on our social media platforms.
• Compliance with FTC Guidelines and Platform Policies: We will adhere to all applicable FTC guidelines and platform policies regarding advertising and data privacy.
• Respect for User Privacy: We will not misuse personal information obtained through social channels and will handle negative feedback professionally 3.
• Inclusivity in Language and Imagery: We strive to use inclusive language and imagery in our social media marketing to promote diversity and avoid any form of discrimination 4.

Cookies

Like many websites, we use Cookies on our Site. For specific information about the Cookies that we use related to powering our store with Shopify, see https://www.shopify.com/legal/cookies. We use Cookies to power and improve our Site and our Services (including to remember your actions and preferences), to run analytics and better understand user interaction with the Services. We may also permit third parties and services providers to use Cookies on our Site to better tailor the services, products and advertising on our Site and other websites.

Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. Please keep in mind that removing or blocking Cookies can negatively impact your user experience and may cause some of the Services, including certain features and general functionality, to work incorrectly or no longer be available. Additionally, blocking Cookies may not completely prevent how we share information with third parties such as our advertising partners.

Please note that while your browser may allow you to transmit a "do not track" signal, like many websites, our Site is not designed to respond to such signals. To learn more about "do not track" signals, you can visit http://www.allaboutdnt.com/.

How We Disclose Personal Information

We may disclose your personal information to third parties in the following circumstances:

• With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping) 2.
• With business and marketing partners to provide services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy notices 2.
• When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations 2.
• With our affiliates or otherwise within our corporate group 2.
• In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others 2.

We have in the past 12 months disclosed the following categories of personal information for the purposes set out above in "How we Collect and Use your Personal Information" and "How we Disclose Personal Information":

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. The criteria used to determine our retention periods include:

• The length of time we have an ongoing relationship with you and provide the Services to you (for example, for as long as you have an account with us or keep using the Services)
• Whether there is a legal obligation to which we are subject (for example, certain laws require us to keep records of your transactions for a certain period of time before we can delete them)
• Whether retention is advisable in light of our legal position (such as in regard to applicable statutes of limitations, litigation or regulatory investigations)

Data Security

We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, please also remember that we cannot guarantee that the internet itself is 100% secure. Although we will do our best to protect your personal information, transmission of personal information to and from our Services is at your own risk. You should only access the Services within a secure environment.

Children's Privacy

Our Services are not intended for children under 13 years of age. No one under age 13 may provide any personal information to or on the Services. We do not knowingly collect personal information from children under 13. If you are under 13, do not use or provide any information on this Website or on or through any of its features, register on the Website, make any purchases through the Website, use any of the interactive or public comment features of this Website or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use.

If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us.

User Rights

You may have certain rights with respect to your personal information, subject to applicable law, including the following rights:

• Access: You can request access to your personal information.
• Correction: You can request correction of your personal information.
• Deletion: You can request deletion of your personal information, subject to certain exceptions.
• Objection to Processing: You can object to processing of your personal information.
• Data Portability: You can request a copy of your personal information in a commonly used format.

If you would like to exercise any of these rights, please contact us. We will respond to your request consistent with applicable law.

Third Party Websites and Links

The Services may contain links to other websites and services not operated by us. If you click on a third party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Summary

This Privacy Policy describes how DeFi Digs collects, uses, and discloses your personal information. We collect information directly from you, through your usage of the Services, and from third parties. We use this information to provide and improve the Services, for marketing and advertising, for security and fraud prevention, and to communicate with you.

We use cookies and similar technologies to collect Usage Data and may disclose your information in certain circumstances, as outlined in this Privacy Policy. We retain your data for as long as necessary to fulfill the purposes outlined in this Privacy Policy and have implemented security measures to protect your information. Our Services are not intended for children under 13. You may have certain rights with respect to your personal information.

This Privacy Policy does not apply to third-party websites and services. We encourage you to review the privacy policies of those websites and services.